mod men

NYFW Trend : Shorts.

Posted in Uncategorized by modman on March 26, 2010

Dont call them Bermuda shorts! Think of them as.. oversized and loose. These shorts are fall trends that you can get now, especially since the weather has been fairly warm during the past week. The thicker cottons and textured wools will keep you warm from the nighttime chill, making these shorts perfect to go from day to night!

3.1 Phillip Lim, ADAM, Juan Carlos Obando, Karen Walker

Richard Chai Love, Mulberry, Michael Kors, Reed Krakoff

Dont you love the color schemes? There are so many rich colors for fall.. which I’m loving much more than soft, pastel hues that dominate spring.. weird. We’ll see how long this lasts! Enjoy your shorts and try and get some sun at the beach or at a pool this weekend! It should be around 80 degrees in el yay! :]

GlobalTex, LA International Textile & Sourcing Fair.

Posted in Uncategorized by modman on March 9, 2010

GlobalTex, a textile and sourcing trade show, was in town last week. I was hesitant to go to the GlobalTex Trade show because 1) it was in downtown, and on a school day, 2) it was a textile and sourcing event, 3) I had no one to go with. In the end, I made transportation arrangements, took care of my classes, and felt that I should learn more about the textile industry. And New York Fashion Week trained me well to go to events alone. I overcame all of my obstacles and I am glad I made the effort to check it out. I met some amazing people and gained knowledge about a division of the fashion industry that I never knew about or took the time to research, until now.

GlobalTex, the premier West Coast textiles trade show, took over Los Angeles Convention Center for the LA International Textile & Sourcing Fair last week from March 2-4, 2010. It has been described as “the largest tradeshow in the United States for apparel textiles and technology, created to meet the high-growth demands of the global textile industry” (GlobalTex). I made a trip out to downtown Los Angeles to check out the events, seminars and exhibits featured at the GlobalTex Fair.

After picking up my press Fast Pass, I browsed exhibitor booths and observed buyer/seller interactions. The number of exhibitors that were there was surprising. There were exhibitors from Portugal, India, London, Bangladesh, New York, Vietnam, China and France, to name a few. Companies that specialized in goods such as labeling, hardware, graphics and design software, and all kinds of fabrics could be found in one area. There were quite a few service-oriented agencies including trend forecasting firms, design studios, garment manufacturing and production companies and publication businesses in another section of West Hall.

Exhibitors were divided and laid out based on common Global Styles next to corresponding trend displays, which were extremely well designed and well constructed. Global Styles are product categories that represent the complete supply chain.

Live: Alluring resources to live to the max: silks, knits, velvet/velour, lace, linen, fur, embroidery/ribbon
Dwell: Imagining the essence of home
Work: The structured downtown experience: suitings, wool, linen, knits, wovens/shirtings
Play: Comfortable materials for everyday dreams: cotton, linen, shirtings, knits, prints
Wear: Denim for every moment and every style
Create: The inspiration destination: trend/color services, fibers, art studios
Adorn: A notion of the necessary: buttons, trims, hardware
Move: Capturing the energy of the race: tech/performance fabrics, knits
Process: Technology and equipment to help develop what’s next
Source: Visualize production and design possibilities from global manufacturers large and small

I was especially interested in the seminars. I made sure to attend the seminars on Spring/Summer 2011 Color and Lifestyle Trends and Women’s and Men’s Trend Focus for Spring/Summer 2011. The Panel Discussion about New Developments for Today’s Fashions focused on innovative fabrics where I learned more about the research goes into fabric development. I hope to hear more about the growth and expansion of organic and sustainable fabrics. The Big Picture Seminar centered on the retailer & consumer relationship. There is an immediate connection to the consumer and business models are changing to meet the high demands of well-informed, educated customers. Finally, the Financing Fashion in 2010 Panel Discussion featured Kevin Sullivan, Executive Vice President of Wells Fargo Trade Capital and Ilse Metcheck, President of California Fashion Association, among many others.

I am currently typing up the notes that I took during these seminars. I cannot wait until finals are over so I can go back and analyze what it is that I learned and apply it to my own thoughts.

The next GlobalTex Show will be September 28-30, 2010. Look forward to more exhibitors, up-to-date seminars, panel discussions and a great experience at the premier West Coast textiles trade show!

The Return To Fashion.

Posted in fashion week., future of fashion., new york city. by modman on March 1, 2010

It seems like celebrities are less popular during fashion weeks this season, especially in New York City. Last year, runways and front rows were full of celebrities and a majority of press was about who was at what show. Marc Jacobs declared that there would be no celebrities at his shows and that seemed to set the tone for the season in New York. There were some popular brands decided to go against the no/limited celebrity-filled front rows and drew in some fill-in actors and actresses for press, more than anything. That is another topic/debate to address.. later.

Marc Jacobs decided to have an after-party this year, but it was extremely low-key and included only close friends and employees. He explained the starting point of his collection and said,

Everyone I work with, we all kind of agreed we wanted to do something gentle, something fun, something filled with memory and unapologetic about not being modern or of the moment. There was a real unanimous feeling of comfort and something subtle and substantial. When I sit with my design team, the first thing that goes through our head is, ‘What didn’t we do last time?’ We’re all very sensitive to what we would love to see and what we feel we’ve seen too much of.

_wwd

The direction of next seasons Fall Collections is exciting. There were many collections that re-interpreted grunge, military, leather/rock-and-roll but the growing trend seemed to shy away from these elements to embrace a much softer, gentle aesthetic. I also love the return to the idea of “intimate”. That shouldnt be associated with “exclusive” necessarily, although there are people who would make that direct assumption. Presentations were abounding in New York and London, especially to showcase up-and-coming designers. The industry is most definitely changing, not only with the explosion of social media but also because of the reconstruction of the idea and purpose of a runway show or presentation. Exciting times.

London Fashion Week.

Posted in fashion week., new york city. by modman on February 21, 2010

This past week has been quite the whirlwind.. some days were packed with shows to run to and I honestly dont know where the time went. My trip was only 10 days but I experienced so much in those 10 days. It feels like I was in New York City for more than a month.

Fashion editors, photographers, buyers, models, makeup and hair specialists who travel to and from one fashion week to another do more work than most people know. The travel itself is extremely draining and although it may seem like the ultimate dream (which it was/is for me), the work that goes on behind the scenes is exactly that.. unseen. London Fashion Week just started a few days ago (the 19th) and then Milan and Paris shows continue through to the second week of March. How insane.

My overall recap of my time at NYFW is coming soon.. Almost every blogger I know has already written about their experiences already but the schoolwork that I missed beckons. Im excited to go back and organize my thoughts on social media + fashion, trends on the runway, and some changes I was thinking about for modmen. Stay tuned!