mod men

The Row.

Posted in Uncategorized by modman on January 26, 2010


Style icons Mary Kate and Ashley Olsen have launched the website to The Row. Although the website only features looks from their collections, its been predicted that the online shop will premiere later this year.

The minimalist separates and label (less) pieces are best described as simple canvases that allow for wearers to paint on their personalities with other pieces. The canvas-like qualities that allow for personalization may be the main reason for the huge success for The Row.. although the fact that MKA are deeply involved with the design process is probably another contributing factor.

The website layout is beautiful. The fabrics that they used in their collections is the main backdrop of the website and the ingeniousness of that idea clearly solidifies their ever-watchful eyes. Nabbing a spot on the Barneys New York designer floor is never an easy task but the MKA has done it, and hold their own against fashion-trained designers. Touche.

http://therow.com/

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