mod men

Empire State of Mind.

Posted in Uncategorized by modman on November 1, 2009

This song caught my attention the first time I heard it when Jay-Z’s album came out not too long ago. I love New York, especially because everyone is always on the move. The hustle in the mornings to get to work and the bustle at night to go out = the city that never sleeps. And its one of the fashion capitals of the world.

Hip-hop fashion has become very mainstream and is worn by all ethnicities. Many brands are associated with the hip-hop scene, including (but not limited to) Pro-Keds, Puma, Adidas, Nike, Reebok, Champion, Timberland, Starter jackets, Chuck Taylors, Tommy Hilfiger, Polo Ralph Lauren, DKNY, Calvin Klein, Akademiks, LRG, Southpole, Enyce, Ecko, G-Unit, Shady Limited, Bape, Billionaire Boys Club, Louis Vuitton, Gucci and many others. What was once clothes only worn by African Americans has trickled into the high-fashion world. Isaac Mizrahi and Chanel have referenced the hip-hop movement and have shown collections with hip-hop influences.

Clothes and accessories like gold chains, gold rings, name plate necklaces, name plate belts, studded clothes, neon jumpsuits, red/green/black, dreadlocks, throwback jerseys, cornrows, afros and du-rags were all a part of hip-hop attire. In the 90s, rappers brought back “classic” gangster pieces like bowler hats, double-breasted suits, silk shirts, and alligator skin shoes. Sean Combs also coined the term “ghetto fabulous” that described the clothes and lifestyle.The baggy styles that once saturated the market has now changed significantly. Hip-hop stars like Kanye West, Common, will.i.am, Pharrell, Lupe Fiasco and Jay-Z have brought back more refined yet playful looks to the scene.

Jay-Z has been a critical influence in the urban hip-hop fashion industry (along with Missy Elliot, Sean Combs, Richard/Kimora Lee Simmons). Although the rights of his clothing company (Rocawear) were sold 2 years ago, he still has control of creative direction over the company’s marketing, licensing and product development. He is a huge force not only in the music industry (Def Jam) but also in various other segments of consumer goods, including fashion. <follow in his footsteps>

11.01.09 - Jay-Z 05 11.01.09 - Jay-Z 04 11.01.09 - Jay-Z 03

[askmen].

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